What’s culture got to do with it?
Juli Ann Reynolds writes in the Tom Peters blog about the importance of aligning an organization’s culture and its strategy:
A beautifully crafted strategy can fail when the employees in various divisions within an organization clash. Logically, we think that strategy should drive behavior, but, in reality, it’s the culture—underlying norms, values, belief systems—that dictates how effectively people work together.
Culture is not just about countries; any group of people that comes together to perform any kind of human activity will in time develop an identifiable culture. Within one organization, there may be multiple cultures co-existing and co-operating.
In some cases, these groups may have different enough cultures that they require interpreters. I sometimes describe my job as “an interpreter that allows marketing people and technology people to understand each other”.
Posted on February 16, 2007
Filed Under Culture |
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